Proprietary Real Estate Market Report

Maintain your edge in the real estate market with the region's most trusted Lay of the Land® Market Report.

The Leading Authority in Real Estate Market Research

At Saunders Land, we combine extensive market data, proprietary software systems, and a team of dedicated experts to produce industry-leading research that sets the standard in today's real estate landscape. Our insights are driven by the Saunders Real Estate Research Team, a group of more than eight full-time analysts who verify land sales and conduct in-depth market analysis year-round. Through this continuous research, we publish the Lay of the Land Market Report Insights, followed by our comprehensive Lay of the Land Market Report. 

The Lay of the Land Market Report Insights are quarterly editions that provide timely insights and observations into emerging market trends and transaction activity, highlighting select property types and regional performance. These reports offer a grounded view of current market conditions between annual publications.

The Lay of the Land Market Report, released each spring, brings together a full year of verified data and in-depth analysis across all major property types, including ranch, recreational, timber, agricultural, and conservation lands. Distributed in print to over 50,000 landowners, the annual report includes exclusive articles and analysis authored by Saunders’ advisors and team members, offering both context and commentary on the evolving land market. 

Together, these publications form the most trusted and transparent source of verified land market data in the regions we serve.

At Saunders Land, our goal is simple: to be your most trusted land advisor, and that starts by being the most knowledgeable. The Lay of the Land Market Report Series reflects that commitment through transparent, accurate, and expert-backed research designed to help landowners, investors, and professionals make informed decisions year-round.

QUARTERLY REPORTS

Lay of the Land® Market Report Insights

Our Lay of the Land Market Report Insights keep you connected to the land market year-round. Each issue offers practical insights, recent trends, and updates on notable sales, helping you stay informed and confident as the market evolves, leading up to the release of our annual Lay of the Land Market Report.
VIEW ALL REPORTS

Annual State Reports
 

Florida

Florida’s land market continues to attract long-term capital and institutional investment, even as smaller buyers pull back. Large-acreage transactions remain strong, and land use is shifting rapidly as agricultural acres give way to residential, commercial, and solar development. The Lay of the Land Florida Market Report captures these changes with in-depth analysis of sales activity, value trends, and statewide movement—offering a clear picture of the opportunities and challenges shaping land ownership in Florida.

Download the Florida Market Report




 

Georgia

Georgia’s land market remained resilient in 2024, with steady demand across farmland, timberland, recreational tracts, and transitional land. Southwest cropland drew institutional capital, South Georgia timberland reached record highs, and ranchland in the Piedmont continued to appreciate. Rising values near growth corridors like Macon, Augusta, and Metro Atlanta highlight the state’s strong development momentum. With a growing population, a powerful agricultural base, and a strategic role as a logistics hub, Georgia stands out as a premier destination for land investment.

Download the Georgia Market Report


 

Arkansas

Arkansas’s land market remained strong in 2024, with steady sales volume and continued demand across farmland, timberland, recreational properties, and transitional land. The Lay of the Land Arkansas Market Report highlights the factors influencing land values—including Delta farmland appreciation, active timber markets in the south, and rising interest in large recreational tracts and transitional land in growth regions. Backed by market expertise and on-the-ground insight, this report offers a valuable perspective on Arkansas’s evolving land market.
DOWNLOAD THE ARKANSAS MARKET REPORT

Offices and Areas Served

Headquartered in Lakeland, Florida, with additional offices throughout the Southeast,
Saunders Land is located at the center of the fastest-growing markets in the region.

Find An Office Near You