Proprietary Real Estate Market Report

Maintain your edge in the real estate market with the region's most trusted land market research: the Lay of the Land® Market Report.

The Leading Authority in Real Estate Market Research

At Saunders Land, we combine extensive market data, proprietary software systems, and a team of dedicated experts to produce industry-leading research that sets the standard in today's real estate landscape. Our insights are driven by the Saunders Real Estate Research Team, a group of more than full-time analysts who verify land sales and conduct in-depth market analysis year-round. Through this continuous research, we publish the Lay of the Land® Market Report Insights, followed by our comprehensive annual Lay of the Land® Market Report.

The Lay of the Land® Market Report Insights are quarterly editions that provide timely observations on emerging market and land sales trends, highlighting select property types and regional performance. These reports offer a grounded view of current market conditions between annual publications.

The Lay of the Land® Market Report, released each spring, brings together a full year of verified data and in-depth analysis across all major property types, including ranch, recreational, timber, agricultural, and conservation lands. Distributed in print, the annual report includes exclusive articles and analysis authored by Saunders Land advisors and team members, offering both context and commentary on the evolving land market.

Together, these publications form the most trusted and transparent source of land market data in the regions we serve.

At Saunders Land, our goal is simple: to be your most trusted land advisor, and that starts by being the most knowledgeable. The Lay of the Land® Market Report Series reflects that commitment through transparent, accurate, and expert-backed research designed to help landowners, investors, and professionals make informed decisions year-round.

QUARTERLY REPORTS

Lay of the Land® Market Report Insights

Our Lay of the Land® Market Report Insights keep you connected to the land market year-round. Each issue offers practical insights, recent land price trends, and updates on notable sales, helping you stay informed as the market evolves, leading up to the release of our annual Lay of the Land® Market Report.

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Annual Regional Market Reports

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Our annual land value reports cover the markets where we work and where our clients own land. Each report is built on a full year of verified sales data, analyzed by our in-house research team and written by the advisors who know these markets firsthand. Below is an overview of our current state-level publications and regional coverage.

Alabama

Alabama’s land market demonstrated real strength in 2025, with hunting and recreational land leading the way: 434 verified sales totaling more than 84,000 acres and over $269 million in volume. Pasture tracts are attracting a broader range of buyers, with many properties serving multiple uses, including homesites, hunting, timber, and long-term investment. Transitional land was among the market’s highest-performing segments, fueled by population growth, infrastructure expansion, and concentrated economic activity across the state. The Lay of the Land® Alabama Market Report breaks down these trends by property type and region to support informed decision-making.

Arkansas

Arkansas’s land market remained strong in 2024, with steady sales volume and continued demand across farmland, timberland, recreational properties, and transitional land. The Lay of the Land® Arkansas Market Report highlights the factors influencing land values—including Delta farmland appreciation, active timber markets in the south, and rising interest in large recreational tracts and transitional land in growth regions. Backed by market expertise and on-the-ground insight, this report offers a valuable perspective on Arkansas’s evolving land market.

Florida

Florida’s land market continues to attract long-term capital and institutional investment, even as smaller buyers pull back. Large-acreage transactions remain strong, and land use is shifting rapidly as agricultural acres give way to residential, commercial, and solar development. The Lay of the Land® Florida Market Report captures these changes with in-depth analysis of sales activity, value trends, and statewide movement—offering a clear picture of the opportunities and challenges shaping land ownership in Florida.

Georgia

Georgia’s land market remained resilient in 2024, with steady demand across farmland, timberland, recreational tracts, and transitional land. Southwest cropland drew institutional capital, South Georgia timberland reached record highs, and ranchland in the Piedmont continued to appreciate. Rising values near growth corridors like Macon, Augusta, and Metro Atlanta highlight the state’s strong development momentum. With a growing population, a powerful agricultural base, and a strategic role as a logistics hub, Georgia stands out as a premier destination for land investment.

Offices and Areas Served

Headquartered in Lakeland, Florida, Saunders Land is located at the center of the fastest-growing markets in the region and serves landowners across Florida, Georgia, Arkansas, Alabama, and North Carolina.

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Why Choose Saunders for Your Market Research Needs

We know that land decisions carry real weight, and that the right data behind them can make all the difference.

Our dedicated research team tracks verified sales, value movements, and regional activity year-round to offer a clear, ground-level picture of what’s happening across the market. Every data point is verified by our in-house analysts and organized by property type and region, whether you're focused on agricultural, recreational, or commercial land market data.

Our advisors and analysts work in the same markets they research. For over 30 years, Saunders Land has built deep relationships with landowners, investors, and industry professionals throughout our service areas, and those relationships inform our research as much as the numbers do. That closeness to the land, and to the people who depend on it, is what sets our research apart.

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Frequently Asked Questions

What types of land does your market research cover?

Our land market research covers most major property types, including agricultural land, timberland, recreational land, ranch and pastureland, conservation properties, development land, and waterfront tracts. Each annual state report breaks down sales activity and value trends by property type.
How can market research help increase the value of my land

Understanding current land sales trends and comparable sales data helps you make better decisions about timing, pricing, improvements, and land use. Whether you're preparing to sell or looking to maximize what your land produces, our land investment research gives you a clear picture of where the market stands and where it's headed.
How often are market research reports updated?

We publish quarterly Lay of the Land® Market Report Insights throughout the year, followed by our comprehensive annual Lay of the Land® Market Report each spring. Together, these publications keep you connected to regional land market reports and data year-round.
Can I request a custom market report for my land?

Yes. In addition to our published reports, our advisors can provide property-specific market analysis drawing on our verified sales database and regional expertise. Connect with our team to discuss what a customized research engagement would look like for your property.
How much do your market research services cost?

For customized property market analysis or consulting engagements that include dedicated research, fees vary based on scope. Reach out to our team to learn more.
What information is included in your market research reports?

Our reports include verified land sales data, price-per-acre trends, transaction volumes, land-use shifts, and in-depth regional commentary across all major property types. The annual report also includes exclusive analysis authored by our advisors, offering a firsthand perspective on the forces driving land values.
Do you offer market research services for out-of-state landowners?

Absolutely. Many of our clients own land in the regions we serve, but are based elsewhere. Our published reports are accessible to anyone, and our advisors regularly work with out-of-state landowners who need real estate market research for land they own or are considering acquiring in our coverage area. Contact us to connect with the right advisor for your market.

Property Types We Research

Our land market research spans the full range of property types we serve, giving landowners and investors the data they need across every category.

Acreage and Estates — Track value trends and sales activity across larger tracts and multi-generational properties, where land use, location, and long-term stewardship all influence what the market will bear.
Conservation Easements — Understand how conservation easements and protected lands are valued and transacted, with data to support both preservation goals and financial planning.
Farms and Cropland — Track farmland values, crop production trends, and agricultural land market insights in some of the country’s most productive growing regions.
Hunting and Recreational Land — Access recreational land market data covering hunting tracts, fishing properties, and multi-use recreational acreage across the region.
Ranches and Pastureland — Track grazing land values, ranch sales activity, and market trends across working ranch and pastureland markets.
Timberland — Follow timber market trends, harvest activity, and timberland values with research built on verified sales and forestry expertise.
Development Land — Monitor zoning and land use market research, price movements near growth corridors, and transitional land activity across our five-state footprint.

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