Lay of the Land Florida Conference

About the Conference

The 2025 Lay of the Land Florida Conference brings together landowners, investors, and industry experts for the most comprehensive review of Florida’s land market. This annual event provides in-depth insights, backed by exclusive market data, into the factors shaping Florida’s land values, trends, and development opportunities. Attendees will benefit from expert panel discussions, networking with key stakeholders, and presentations on topics like land conservation, agricultural innovations, and regional development shifts.

Whether you’re seeking investment opportunities or insight into Florida’s evolving land landscape, this conference is a must-attend for anyone invested in the future of Florida's land.

Event Details

Date: February 27 & 28, 2025
Location: RP Funding Center
701 W Lime St, Lakeland, FL 33815
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ROOM BLOCK

SpringHill Suites by Marriott

Take advantage of our room block at SpringHill Suites by Marriott for attendees of the Lay of the Land Florida Conference. Enjoy discounted rates for your convenience and make your stay even more enjoyable.

Location: 511 West Lime Street
Lakeland, Florida 33815

Last Day to Book: Tuesday, January 28, 2025

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Lay of the Land Conference Schedule

Thursday, Febraury 27, 2025
Time	Sessions	Speakers
12:30 PM	Attendee Check-In
1:00 PM	Welcome	Dean Saunders, ALC, CCIM
1:30 PM	Legislative Update	Wilton Simpson, Florida Commissioner of Agriculture
1:45 PM	Beyond the Ballot: Policies and Politics Impacting Landowners	Justin Sayfie, CEO and Founder - Sayfie Review
2:30 PM	Networking Break
2:45 PM	Breakout Sessions	Ballroom A Solar’s Growing Role in Land & Energy Ballroom B Opportunities with Ecosystem Services Kae Hovater, President, EcoCredit Marketing
3:45 PM	Networking Break
4:00 PM	Breakout Sessions	Ballroom A Strategies to Increase Land Values Ballroom B From Crop to Property: Insurance Strategies for Landowners
5:00 PM	Networking Reception

Friday, Febraury 28, 2025
Time	Sessions	Speakers
8:00 AM	Attendee Check-In & Breakfast Buffet
9:00 AM	Welcome	Dean Saunders, ALC, CCIM
9:15 AM	Florida’s Economic Outlook	Ben Friedman, CERP, Research, Innovation & Competitiveness - Duke Energy Florida, Economic Development
9:45 AM	Florida Waters: Balancing Growth and Resource Management
10:45 AM	Networking Break
11:00 AM	Navigating the Tax Policy Landscape
12:00 PM	Lunch
12:30 PM	Lay of the Land Market Report The exclusive Lay of the Land Market Report continues to be the single source of verified Florida sales data used to evaluate market trends and land values throughout the year.	Dean Saunders, ALC, CCIM

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Listen to the 2024 Conference Presentations on our Podcast

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The Lay of the Land conferences are organized and sponsored exclusively by Saunders Real Estate and are offered to our clients, landowners, and related interests. This is our primary audience, and space is limited, we respectfully ask that real estate brokers and licensed associates outside of our brokerage do not attend the event.