The Premier Conference on Florida Land

Lay of the Land® Conference Logo

About the Conference

The Lay of the Land® Conference is Florida’s leading forum for landowners, investors, and industry professionals, offering unmatched insight into land values, market trends, and development opportunities.

That insight continues with the Lay of the Land® Market Report, an exclusive source of data and intelligence guiding informed land investment decisions.

DATE
February 25-26, 2026

LOCATION
RP Funding Center
701 W Lime St, Lakeland, FL 33815
Register for Expert Perspectives on Florida Land
ROOM BLOCK

SpringHill Suites by Marriott

Take advantage of our room block at SpringHill Suites by Marriott for attendees of the Lay of the Land Florida Conference. Enjoy discounted rates for your convenience and make your stay even more enjoyable.

LOCATION
511 West Lime Street
Lakeland, Florida 33815

WAYS TO BOOK
  • Call 863-413-1700 and use "SLC" group code
  • Book online by clicking the button below.

LAST DAY TO BOOK
Tuesday, February 3, 2026
BOOK YOUR ROOM ONLINE

Lay of the Land Conference Schedule


WEDNESDAY, FEBRUARY 25
Data Centers and the Land They Demand

While data centers provide major benefits through cloud computing and AI, they also face significant challenges related to energy use, costs, infrastructure, and regulation. This session examines current constraints, development implications, and emerging solutions shaping future data center development.

Understanding the Residential Development Process 
This panel examines the full residential development lifecycle, from land acquisition and entitlements to delivering build-ready lots. The discussion highlights key considerations around timing, cost, and risk that influence development outcomes and land value.

Unlocking Land Value Through Mining
This session gives landowners and investors the tools to assess mining potential and make decisions that maximize long-term value. Learn which materials matter in Florida, what drives profitability, and how to navigate permitting and market challenges.


THURSDAY, FEBRUARY 26
Legislative Update
Florida Senate President Ben Albritton, District 27

Florida’s Economic Outlook 
Dr. Parrish will discuss the current economic outlook for the state, including signals about the path of both fiscal and monetary policy. He will also discuss the current threats to the economy and how those threats may affect property markets.

Lay of the Land® Market Report 
The Lay of the Land Market Report remains a trusted benchmark for annual land sales and statewide market trends. This panel builds on that foundation, with Saunders Land advisors offering current insights from the field across key asset classes. Backed by the most current land sales data collected by the Saunders Research team, this session provides timely perspectives and practical guidance for the 2026 Florida real estate market.

21
ANNUAL LAY OF THE LAND® Conference
700+
Landowners, Investors & Industry Leaders
35
ExpertS Shaping the Conversation

2026 Strategic Partners

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The Lay of the Land® conferences are organized and sponsored exclusively by Saunders Real Estate and are offered to our clients, landowners, and related interests. This is our primary audience, and space is limited, we respectfully ask that real estate brokers and licensed associates outside of our brokerage do not attend the event.