The Premier Conference on Florida Land

Lay of the Land® Conference Logo

About the Conference

The Lay of the Land® Conference is Florida’s leading forum for landowners, investors, and industry professionals, offering unmatched insight into land values, market trends, and development opportunities.

That insight continues with the Lay of the Land® Market Report, an exclusive source of data and intelligence guiding informed land investment decisions.

DATE
February 25-26, 2026

LOCATION
RP Funding Center
701 W Lime St, Lakeland, FL 33815
Register for Expert Perspectives on Florida Land

Event Accommodations

Conference Schedule

Wednesday, February 25, 2026
Time Sessions Speakers
12:30 PM Attendee Check-In
1:00 PM Welcome
  • Dean Saunders, ALC, CCIM
1:15 PM Florida’s Economic Outlook

Dr. Parrish will discuss the current economic outlook for the state, including signals about the path of both fiscal and monetary policy. He will also discuss the current threats to the economy and how those threats may affect property markets.

  • Jerry D. Parrish, Ph.D., Chief Economist - Metro Atlanta Chamber
2:00 PM Strategic Partner Spotlight: Dean Mead
  • Michael Minton, Partner - Dean Mead
2:15 PM Networking Break
2:30 PM Breakout Sessions

Breakout Room A

Commercial Property Investing 101
This panel offers a practical overview of how commercial real estate can complement existing land ownership and long-term planning goals. Panelists will discuss how proceeds from land sales or conservation easements can be reinvested into income-producing commercial properties, creating steady cash flow with professional leasing and management in place. The conversation will highlight core investment concepts, common property types, and how commercial assets can provide reliable, passive income.

  • David Hungerford, CCIM, SIOR, Senior Advisor - Saunders Real Estate
  • Lauren Ralston Smith, CCIM, CPM, Senior Advisor - Saunders Real Estate
  • Catherine Sanders, Property Management Director - Saunders Real Estate

Breakout Room B

Solar Energy Development in Florida
Solar energy development in Florida remains a well-established trend, yet evolving federal and state policies are poised to influence its future. This session will examine the implications of recent regulatory changes for utility-scale solar development and growth over the coming years. Participants will gain insights into the strategies major Florida utilities are employing to maintain cost effectiveness while ensuring compliance with updated renewable energy requirements. The discussion will also address key considerations for solar developers in site selection, including preferred land characteristics, and the primary challenges encountered in siting new utility-scale projects, particularly on large landholdings.

  • Vanessa Goff, Director Renewables Development - Duke Energy Corporation
3:30 PM Networking Break
3:45 PM Breakout Sessions

Breakout Room A

Unlocking Land Value Through Mining

This session gives landowners and investors the tools to assess mining potential and make decisions that maximize long-term value. Learn which materials matter in Florida, what drives profitability, and how to navigate permitting and market challenges.

  • Bo Jahna, Senior Advisor - Saunders Real Estate
  • Andrew Graham, Geologist - E.R. Jahna Industries
  • Dalton Jahna, Director of Land Development - E.R. Jahna Industries

Breakout Room B

Tax Reform & Estate Planning - Opportunities & Strategies 
As conversations around federal tax reform continue to unfold, this panel explores the latest changes shaping estate planning, property sales, and business investments. Topics include updates to estate tax exemptions, new tools like farm sale tax deferrals, expanded rural opportunity zones, and the return of full bonus depreciation. With so many moving parts in today’s tax landscape, this session offers practical insight every landowner should hear. 

  • Tyler Davis, ALC, President - Saunders Real Estate
  • Michael Minton, Partner - Dean Mead 
  • Stephen Hamic, CPA, Shareholder, Tax Services - Thomas Howell Ferguson P.A. CPAs
  • Dennis Gallant, CPA, Shareholder, Tax Services - Thomas Howell Ferguson P.A. CPAs
5:00 PM Networking Reception
Hosted by Farm Credit
Thursday February 26, 2026
Time Sessions Speakers
8:00 AM Attendee Check-In & Breakfast Buffet
8:30 AM Welcome
  • Dean Saunders, ALC, CCIM
8:45 AM

Data Centers and the Land They Demand
While data centers provide major benefits through cloud computing and AI, they also face significant challenges related to energy use, costs, infrastructure, and regulation. This session examines current constraints, development implications, and emerging solutions shaping future data center development.

  • John B. (Bart) Allen - Shareholder, Peterson & Myers, P.A.
  • Tobi Petrocelli, PhD, Senior Consultant, Sustainable Investment Advisory - Arup
  • George Kauper, Co-Founder - United Power and Data
9:45 AM Legislative Update
  • Florida Senate President Ben Albritton, District 27
10:15 AM Networking Break
10:30 AM SunTrax and Florida’s Air Taxi Network

Florida is preparing to become a national leader in Advanced Air Mobility (AAM), with the SunTrax facility in Polk County serving as the testing and development hub. Attendees will hear an update on electric air taxis, the state’s aerial test site and vertiport development, and how FDOT plans to integrate this new mode of transportation into Florida’s infrastructure. The discussion will focus on early routes along the I-4 corridor and what a future statewide air taxi network could mean for mobility and growth.

  • (Jamie) James M. Driggers, Jr., P.E., District One Secretary - Florida Department of Transportation
11:15 AM Strategic Partner Spotlight: Gaylord Merlin Ludovici & Diaz
  • Andrew Diaz - Partner, Gaylord Merlin Ludovici & Diaz
11:30 AM Lunch
12:00 PM Lay of the Land Market Report
The exclusive Lay of the Land Market Report continues to be the single source of verified Florida sales data used to evaluate market trends and land values throughout the year.
  • Dean Saunders, ALC, CCIM
  • Trent Saunders, ALC, Senior Advisor - Saunders Real Estate
  • David Hungerford, CCIM, SIOR, Senior Advisor - Saunders Real Estate
  • Clay Taylor, ALC, Senior Advisor - Saunders Real Estate
  • Tony Wallace, CF, Senior Advisor - Saunders Real Estate


Schedule, topics, and speakers are subject to change without notice. Please check back for updates.

21
ANNUAL LAY OF THE LAND® Conference
700+
Landowners, Investors & Industry Leaders
35
ExpertS Shaping the Conversation

2026 Strategic Partners

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The Lay of the Land® conferences are organized and sponsored exclusively by Saunders Real Estate and are offered to our clients, landowners, and related interests. This is our primary audience, and space is limited, we respectfully ask that real estate brokers and licensed associates outside of our brokerage do not attend the event.